Our Personal Brands are growing every day. With every tap of a keyboard, social media post, comment or like we are telling the world who we are. From images posted to groups joined and information shared our digital imprint is telling our story.
The question is no longer ‘do we have a personal brand’, but ‘did we choose that brand on purpose’?
Here are 5 of my favourite Personal Brand Builders that we can, and should, control with purpose.
Images catch our eye faster than words do and leave an impression, whether consciously or sub-consciously. Our ‘fast-thinking’ brain is making decisions for us in merely moments. High quality images that are synonymous with our brand are paramount.
Think about every image you post. We want to do business with people we ‘know, like and trust’. That relationship often starts online with great images. Your visual image should be cohesive with your brand and service offering, otherwise the disconnect will cause potential business connections to pass you by.
And it’s not about being good looking or pretty. It’s about presenting your brand with authenticity and a professional polish that people can admire and connect with on sight. Having professionally styled and photographs is one of the best and quickest ways to ‘level up’ your Personal Brand.
2. Audit Yourself
With quality images in mind, audit your digital imprint. It’s really important to Google yourself from time to time. Focus your business brain on the results and assess what a stranger may conclude from your search. Is your personal brand resonating the way you want it to? What do you need to do to change that?
Don’t be afraid to pull down images, delete posts and make a fresh start. Treat your personal brand like your business relies on it. Because, it does.
3. Be Valuable
Providing quality content and being a ‘thought leader’ are not new ideas. But they do take time and discipline. Share your knowledge. You can even be provocative and controversial if it’s purposeful and poignant to your brand or story.
Be consistent with your messaging, but not overbearing. It’s better to have good quality articles, blogs or videos monthly than to spam your followers with irrelevant pieces regularly.
4. Be Purposeful
This is the part where we breathe deeply, hold each other and admit that not everyone is going to like us all of the time. Breathe out now. It’s ok. That’s life. We’re not trying to please everyone. We’re working to build our own community, our own tribe. Our followers should recognise us on sight. We should have done everything we can to let them know they’re in the right space, that we fulfill their needs and solve their problems.
We can’t and shouldn’t want to be everything for everyone. So make sure you know exactly who your tribe is. Communicate with them directly. Know them inside out. Choose every word, image and action with purpose and positivity.
So this is a great time to mention to select your tribe wisely. You’ll be spending a lot of time with them. They should resonate with you as much as you do with them. If being with these people doesn’t make you want to jump out of bed in the morning you’ve chosen the wrong tribe.
5. Brand Association
We can definitely do more than post quality content on our websites and social media platforms.
Submit your content to online publications like Huffpost, Forbes or Entrepreneur, or other industry specific platforms. You may have an alumni newsletter you can contribute to or even an opportunity within your own company. Look for groups to join and contribute to as well.
Working in the media on national television and radio has been very successful for my brand. If you really want to take it to the next level, get your
Personal Brand media ready.
As we can see, our Personal Brand is and will always be a work in progress. And that’s ok. We want to connect with people. We want to grow with them, learn with them, trust and like them. It doesn’t happen overnight. It’s the long game.
Let building your Personal Brand be part of your indelible long game.