Ethical fashion isn't just hemp pants and bamboo knickers. You don't have to use crystal deodorant or be a vegetarian to look for ethical clothing choices. Not that there's anything wrong with those things. I'm just making mention that it's not all grass skirts and coconut bras.
It's so, so easy to wander into H&M, Target, Zara or Forever New and grab a little thing or two. Fashion stores now days are turning over stock every 10 seconds. Yes, I'm exaggerating, but really, every 10 seconds.
So it can seem impossible to get away from the influence they hold over us.
The answer is a fashion palete cleanser. A fashion sorbet or sorts. Yum.
Here are 5 quick and easy ways to start feeding your fashion frenzy in a more socially conscious way without hurting your feelings at all:
1. DOWNLOAD THE GOOD ON YOU APP
Good On You is an app made right here in Australia. It lists and ranks over 1,200 international labels and gives you the update on how that score in their treatment of people, animals and the planet. It's so handy and easy to use. I have it on my phone and check out every store I step into.
2. FOLLOW GOOD ON YOU ON FB
Let the book of faces do something amazing for you! Let it tell you all about which stores are great and which ones need to do better. I would never have guessed that ADIDAS is becoming one of the good ones! Find out how your favourite stores rate.
3. GET ANTI-SOCIAL
If you follow any fashion labels, boutiques or stores who aren't operating in an ethical or sustainable way, just don't follow them. You don't have to do anything else for now. Just quietly look away while they're killing people, animals and the planet.
4. FILL YOUR FEED WITH NEW FASHION
There are so many boutique labels in everything from underwear to activewear and corporatewear that are ethical and sustainable. They enjoy being transparent and ensuring people are paid a living wage to make our clothes. You'll find them on Good On You, in the app and in their posts. Follow those labels, engage with them, check out their stuff, let them know you appreciate their extra efforts.
5. TELL YOUR FRIENDS
We are the change makers, the doers, the fixers. As consumers and customers we get to say what we will accept. We get to ask for a better industry. An industry that is against child slavery and unethical standards. We get to fix the industry we broke. Don't be afraid to talk to your friends about how they feel about the state of the fashion industry. What do you want to see change? What would you do to make that change?
It's easier than you think to be conscious on a global scale. Start small. Be kind. We'll get there together.