Retail assistants saying we look good when we don't...
If we knew the right shapes and colours to buy and where to find them, we'd just go get them.
We waste more money on clothes than on almost anything else that we've purchased. And we can look forward to wasting more time and money in the future if we don't make the decision to get some professional help.
WHAT'S THE PROBLEM?
As a young girl I remember being assisted in clothing boutiques by women who knew style. They knew exactly what looked good from the right shapes to the right colours and could even tell your size just by looking at you. Well, haven't times changed? We've gone from 'try this on, it would look stunning on you', to 'bring out your coat hangers when you're done'. We all know what it feels like to be staring at an unsightly outfit in the change room mirror only to have an eager shop assistant tell us we look a-maze-ing in that!
Since the decline of retail assistants from style experts to revenue makers, Personal Stylists have been helping women, all around the world, find clothes that they look amazing in. Gone are the days of an owner run fashion boutique on every corner, fast fashion has arrived. We can't rely on retail assistants to know anymore than how much a garment costs and what the returns policy is, so step in Personal Stylists. I even have regional and remote clients who I style over the phone and through skype.
ISN'T THAT EXPENSIVE?
Well hold onto your hats! These figures may surprise you, and may even hurt your feelings. Based on Census results and the information I collect on my style profile questionnaires we are spending between $2,500 and $4,000 a year on clothing, shoes and accessories. 85% of women have clothes in their wardrobes that don't fit (I personally think it's closer to 100%), and of the clothes we do have, we only wear between 20% and 30% of what's currently in our wardrobes. Some clothes still have the tags on, some we're waiting to fit us again, some we never actually looked good in, but we bought them anyway and don't want to through them away because they have never been worn!
A good Stylist bills out at around $125 an hour, and here's what you'll pay for. Your style profile should be the first thing you receive. If it doesn't take some time to produce then your Stylist isn't putting any time in to doing it. They're just looking at you and making assumptions. I believe that any Stylist who's really interested in getting to know you well enough to know exactly how to make you look and feel better will ask you lots of questions and take time to create your profile. Mine take about half a day to produce, behind the scenes, and about an hour to go through face-to-face with my clients. But I only charge for the face-to-face time.
The wardrobe sort is next and can take from two to four hours. I go through every piece of clothing with my clients, trying on things as we need. We always have bags and bags of clothes to go to good will and other Not-For-Profits, some clothes we save for future clothes swap events, and I always find outfit combinations that they've never thought of before. So even though there may be less clothes in the closet - they already have more to wear! I don't like my clients feeling rushed through wardrobe sorts so I charge a flat 2 hour fee. If you're booking a wardrobe sort make sure you know if you'll be charged more if it goes extra time or if you'll be left with a half sorted wardrobe.
The final step is the Stylist Shopping Session. This is where your Stylist really changes your world. I pre-shop for my clients for at least two hours before we meet up. If you don't already have clothes waiting for you in the change room, then you're paying for your stylist to spend time in the racks that should have been spent on you. Once again, I hate rushing my clients through a shopping session so I charge a flat two hour rate and then just enjoy shopping with them. I don't charge for the pre-shop or add on charges for extra time - but be sure and check with your Stylist, they may charge for extra time by the half hour.
All in all with my full services you're getting about $1,625 worth of time for $999. The amazing thing is that after we shop together you will have a wardrobe of clothes that you will wear and love every single piece. Remember back to our figures - if you're spending let's say $4,000 a year on clothes and only wearing 30% of your wardrobe, you've just wasted $2,800. My services are only half of that. And that's why a Stylist isn't too expensive. In fact a Stylist will save you money! You'll actually end up with more to wear whilst spending less money.
I Only Need A Stylist For Red Carpet Events
You deserve to look and feel beautiful every single day. Beautiful and comfortable casual wear are some of my favourite looks to shop for. I love seeing people in amazing street styles, it makes my day. Dressing well for work and events is mandatory and I love helping my clients do that with ease and purpose. But seeing someone also look fresh and effortlessly stunning out at the shops just warms my heart.
I hope this has busted some of those myths for you! Just as you get a specialist to advise you about your finances or to take care of your car or computer, a Stylist is an image specialist who will take care of your wardrobe and your shopping. If you didn't know what car to buy or computer to upgrade to you'd ask an expert wouldn't you? It's the same with your clothes. Although the experts aren't in the clothes stores anymore. They're Stylists and you should get one.